Security & Privacy

Instagram Privacy: 10 Settings Everyone Should Change

Protect your Instagram privacy — 10 settings to change right now.

Instagram Privacy: 10 Settings Everyone Should Change

Instagram is a popular way to share your life, but it's important to understand your privacy settings. This guide will walk you through 10 key settings everyone should consider changing to protect their personal information.

1. How do I make my Instagram account private?

Making your account private means only people you approve can see your posts, Stories, and follower list. To do this, go to your profile, tap the three lines (menu icon), then "Settings and privacy."

From there, select "Account privacy" and toggle on "Private Account." You'll be asked to confirm. This is the simplest way to control who sees your content.

2. Can people see when I am online?

Yes, by default, your "Activity Status" might show when you were last active or if you're currently online. This is visible to people you follow and those you've messaged.

To turn this off, go to "Settings and privacy," then "Messages and story replies," and tap "Show activity status." Toggle it off to hide your online presence from others.

3. How do I stop strangers from messaging me?

You can control who can message you and where their messages go. Instagram lets you filter messages from people you don't follow into "Requests" or block them entirely.

Navigate to "Settings and privacy," then "Messages and story replies," and tap "Message controls." Here, you can adjust settings for "Potential connections" and "Other people" to manage unwanted messages.

Comparison

Public vs. Private Instagram

Public Account
Anyone can see
Wider reach
Good for businesses
Less control
More spam/unwanted attention
Private Account
Only approved followers
More privacy
Control over audience
Limited reach
Slower growth for creators
Private is best for personal privacy.
Public suits creators and businesses.

4. Can I hide my posts from certain people?

You can hide your Instagram Stories from specific people using the "Hide Story From" setting. Go to your Story settings, then "Hide Story From" and select users.

For regular posts and comments, you can "Restrict" someone. This means their comments on your posts will only be visible to them, and their messages will go to requests. For complete hiding, you would need to block them.

5. Does Instagram track my location?

Instagram can track your location if you've given the app permission on your phone. This allows features like geotagging posts or showing you local content.

To check or change this, go to your phone's main "Settings," find "Apps" (or "Applications"), then "Instagram," and look for "Permissions" or "Location." You can choose to allow location access "Never," "Only while using the app," or "Ask every time."

6. How do I stop targeted ads?

Instagram uses your activity and information from other apps/websites to show you relevant ads. You can limit this by going to "Settings and privacy," then "Ads," and tapping "Ad preferences."

Here, you can review "Ad topics" and "Advertisers who have uploaded a list with your info." You can also manage "Activity off Instagram" to stop businesses from sharing your data for ads.

7. Can I see who viewed my profile?

No, Instagram does not allow users to see who has viewed their profile or regular posts. This feature is not available for general profile activity.

However, you can see who has viewed your Instagram Stories for 24 hours after they are posted. This is the only instance where you can track specific viewers on your content.

How it works

Control Your Instagram Ads

1
Go to Settings
Tap your profile, then the three lines (menu icon), then "Settings and privacy."
2
Find Ad Preferences
Scroll down to the "Your app permissions" section and tap "Ads," then "Ad preferences."
3
Review Ad Topics
See and remove topics Instagram thinks you're interested in to refine ads.
4
Manage Data Partners
Limit how businesses share your activity from other apps/websites for ads.
5
Limit Ad Tracking
Consider enabling "Limit Ad Tracking" on your phone's privacy settings for broader control.

8. How do I block or report someone?

To block someone, go to their profile, tap the three dots in the top right corner, and select "Block." This prevents them from seeing your profile or contacting you.

To report someone, follow the same steps and choose "Report." You can report their profile, a specific post, comment, or message if it violates Instagram's rules or makes you feel unsafe.

9. Should I use two-factor authentication?

Yes, absolutely. Two-factor authentication (2FA) adds an extra layer of security to your account. Even if someone knows your password, they can't log in without a special code sent to your phone or an authentication app.

To enable 2FA, go to "Settings and privacy," then "Security," and tap "Two-Factor Authentication." Follow the prompts to choose your preferred security method, such as text message or an authenticator app.

10. What data does Instagram collect about me?

Instagram collects various types of data, including information you provide (like your name, email, and profile details) and data from your activity on the app (likes, comments, posts, messages).

It also gathers information from your device (type, operating system, IP address) and, if you allow it, your location. This data is used to personalize your experience, show relevant ads, and ensure platform safety.

Max Byte
Max Byte

Ex-sysadmin turned tech reviewer. I've tested hundreds of tools so you don't have to. If it's overpriced, I'll say it. If it's great, I'll prove it.